One thing led to another, as it often does. At the end of the Stockholm Furniture and Light Fair in 2019, Jonas received a brief but intense visit from Sarah and Peter, two London agents, who instantly fell in love with his collection.
Jonas Willems:
"Through the two enthusiastic agents, I executed my first project in the heart of London in 2021. I was given the opportunity to place my furniture on the rooftop terrace of AIS, with iconic buildings as the backdrop."
"London has always drawn me in. As a young teenager, I lived there for a year. It was quite overwhelming at first, but soon enough, I knew the city like the back of my hand. Being able to showcase my designs in that inspiring city, with such a skyline as a backdrop, is yet another checkmark on my wishlist!"
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